About Us

Our Mission

Our mission is to encourage people to live a life of fuffilment and success by being healthy, active, and luxurious. Griarté is not only a clothing line. It is a symbol of excellence. Griarté isn’t a brand. It’s a community. A community that brings together from different cultures and lifestyles together. Griarté is a Lifestyle and we Perfect Greatness. 

Style | Sport | Skate | Streetwear | Swagger
Griarté is a luxury lifestyle clothing line located in Raleigh, North Carolina. It was founded in 2017 by Caleb Smith who has a passion for fashion and fitness. Griarté focuses on the 5 S’s and are built around the company slogan: Perfect Greatness.
Caleb Smith is an athlete and entrepreneur who wants to express his passion for luxury and success. Caleb is a native to Raleigh and has been an entrepreneur from a young age and has started many companies when he was in his teen years. Now at 20 years young Caleb plays soccer in Germany, eats a vegan diet, and is involved in many charritable activities including The Griarte Foundation. He has such a love for fitness and wellness that he wants his brand to be built around that and encourage people.